Take note: Snap’s marketing assets only publish audience gender data for “woman” and “male” users, although the figures posted for these demographics don’t always increase as much as the total consumer figure, so percentages revealed in this article might not sum to one hundred pc.
Go international: see how Hong Kong’s existing “state of digital” compares with connectivity in other countries by examining our flagship Digital 2024 World Overview Report, which includes a huge selection of slides of worldwide digital data, and our in-depth Investigation of what these numbers could possibly necessarily mean in your case.
As we observed while in the Facebook part earlier mentioned however, improvements inside the viewers achieve figures posted in Meta’s ad scheduling equipment never automatically correlate with General variations in its platforms’ Lively person bases.
For this reason, we suggest caution when comparing the social websites consumer values released in this yr’s studies with Those people posted in previous years, Specifically mainly because improvements in described values often is the result of “corrections” from the supply data, along with adjustments in real person behaviour.
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Note: Meta’s promoting assets only publish viewers gender data for “feminine” and “male” buyers.
As an example, buyer study conclusions released by GWI usually offer you very a different photo of X use by gender compared with X’s own audience data.
Even so, simply because LinkedIn’s advertisement viewers figures get more info are based upon full registered customers in lieu of every month active end users, it’s unclear regardless of whether these tendencies might replicate adjustments in Lively LinkedIn use far too.
Notice: LinkedIn’s advertising and marketing sources only publish viewers gender data for “woman” and “male” end users.
Permit’s choose a better examine what the latest numbers convey to us, beginning with a few precious context concerning the populace of Hong Kong.
These headline stats present an awesome overview of your “condition of digital” in Hong Kong, but in an effort to make sense of how digital tendencies and behaviours are evolving, we must dig deeper in the data.
The 1st unveiled figures are identified as "advance estimates". The progress estimates include things like the true growth of overall GDP and its important expenditure parts. When far more data grow to be accessible, the progress estimates will likely be revised.
If you wish to check irrespective of whether That is our most up-to-day report for Hong Kong, or should you’re looking for data on digital developments and behaviours in Hong Kong for past years, you can find DataReportal’s full collection of experiences on Hong Kong by clicking right here.
This contrasts Along with the gender data presented while in the promoting resources of platforms like Fb, which relies within the gender that customers them selves enter in their own personal profile.